CultureMag: Donata, you've been known for your appreciation of simple things, from food to furniture and work clothes over designer labels. Can you share why?
Donata Anna: Absolutely. I find beauty in simplicity, a kind of purity that resonates with authenticity. Simple things often carry a sense of genuineness and a connection to the essence of life. It's not about the extravagance but rather about appreciating the value in the ordinary.
CultureMag: Your preference extends to industrial furniture and work clothes. How do these choices align with your vision for TheArtFactory?
Donata Anna: Industrial furniture and work clothes have a raw, unfiltered quality that speaks to me. They embody a history of hard work and functionality, which aligns perfectly with TheArtFactory's vision. Our mission has always been about elevating forgotten or under-appreciated. These pieces, often overlooked, carry a story of craftsmanship and utility that we aim to highlight and bring into a new light.
CultureMag: How does this appreciation for simplicity and authenticity influence the vibe at TheArtFactory?
Donata Anna: It shapes everything we do. TheArtFactory is about more than aesthetics; it's about creating an experience and fostering a genuine connection with our surroundings. When we take something seemingly ordinary or forgotten and elevate it, it sparks a unique learning experience – those "aha" moments that artists and creators live for.
CultureMag: Can you share an example of a project where this philosophy came to life?
Donata Anna: Certainly. Our projects involve repurposing industrial materials into functional and artistic elements for an event space. From reclaimed wood to salvaged metal, each piece carried its own history. Transforming these materials into something appreciated and valued ads a layer of authenticity to each event, creating an unforgettable experience for everyone involved.
CultureMag: It sounds like TheArtFactory is more than a creative space; it's a philosophy. How do you see this philosophy evolving in the future?
Donata Anna: The philosophy will remain rooted in authenticity and the appreciation of the simple, forgotten, or overlooked. However, we're always open to exploring new avenues and finding innovative ways to breathe life into the seemingly mundane. The essence will stay the same, but the journey will continue to unfold with each project, each "aha" moment, and each story we tell through our creations.
CultureMag: Thank you, Donata, for sharing your insights into the philosophy behind TheArtFactory. It's clear that simplicity, authenticity, and the celebration of forgotten elements are at the heart of your creative journey.
Donata Anna: Thank you, it's been a pleasure to delve into the core of what drives us at TheArtFactory